Job Summary

To maximize sales productivity while nurturing, developing, and motivating a strong Sales Associate team and creating a memorable and pleasant customer shopping experience.

Key Responsibilities

Directly responsible for sales and profit performance in assigned store:

Maintains a welcoming environment that generates customer traffic and builds loyalty by exceeding customer’s expectations. This will include:

Provides continual feedback to Merchandising team for the purpose of:

Understands and places a high priority in providing input to both the Merchandising team, Product Presentation & Creative Presentation team in regard to merchandise presentation and maintenance of an in-store environment, consistent with the company desired image and character

Directly responsible for the supervision and development of store staff capable of meeting sales, margin, expense as well as merchandising standards, operating objectives and customer service initiatives

Responsible for the ongoing evaluation, development and training of the store teams

Directs the execution of promotional strategies and programs, assuring that they support sales, marketing and profit objectives

Duties and obligations and comply with such orders as may be designated by the Company and which are reasonably consistent with your job title.

Manages the store team to maximize sales and profit performance

Establish weekly sales goals for the team, with specific personal goals by Sales Specialist including the monitoring and maintenance of clientele books, encouraging multiple selling and providing and demonstrating selling techniques and reviewing incentive updates

Establishes and monitors all store standards and works with the Operations Manager and Floor Manager to ensure successful implementation

Responsible for achieving store shrinkage goals and for the establishment and implementation of both new and existing Asset Protection procedures (in conjunction with the Asset Protection team)

Coaching and mentoring store team to implement initiatives that support exceptional customer service standards

Identifying potential improvements in store operations and merchandise flow to maximize their store’s performance and communicating these management

Identifying items and merchandise classifications of high sales and profit potential

Communicating special requirements relating to customer needs or competition

Assuring the maintenance of appropriate and balanced inventory levels

Actively provides guidance and direction in the implementation and execution of internal fixtures and merchandise presentation practices

Partner with the creative team to review store merchandise layouts with a view toward attaining maximum sales within each merchandise classification

Responsible for assuring adequate store maintenance and housekeeping

Establishes sales and performance criteria

Creates programs to motivate personnel to build unit sales and volume of transactions

Directs the orientation and on the job training of all new store management personnel through coaching and mentoring

Manages and evaluates the implementation and execution of customer service activities and policies

Monitors the development of client books to ensure expansion of the existing customer base

Handles unresolved, unusual or controversial customer problems beyond Managers’ abilities

Accountable for the management of the sales team

Consistently succession planning for current and future positions

Evaluates team performance both quarterly and annually

Identifies areas of need and assures the formulation of suitable development programs

Partner with Training Manager to provide guidance and direction in the training and coaching of staff

Follows through at store level to ensure proper implementation of agreed-upon training programs

At point of sale

In the external market place

Skills

Enthusiasm and ability to build and maintain an environment which projects a high level of taste and sophistication consistent with Ralph Lauren lifestyle philosophy

Strong business acumen

Skill-set which enables the management and development of staff

Able to foster relationships with other members of cross functional teams and promote a “one team” approach to problem solving and day to day business activity. Exhibit ability to develop relationships and partner with members of the organization outside of the cross functional team (e.g. Assets Protection, HR, Marketing, Creative Presentation, Product Presentation, Merchandising)

Experience of managing a team and demonstrating strong leadership skills

Ability to be pro-active and self-motivated

Flexibility with hours to suit the business needs

Excellent interpersonal, verbal and written communication skills. Ability to communicate down, across and up within the organization

Excellent time management skills with the ability to prioritise workloads to meet deadlines

Basic knowledge of computer software (MS Word, MS Excel, MS PowerPoint, MS Outlook etc)