About the Role:

To lead the performance tracking, reporting, and optimization of New Media campaigns (live streaming and short videos), ensuring data-driven insights are translated into actionable strategies to enhance dealership engagement, content effectiveness, and lead conversion.

Key Responsibilities:

-Develop and maintain a centralised performance monitoring framework for live streaming, short video campaigns, and dealer-level content executions.

-Track, compile, and analyze key metrics (e.g., reach, engagement rates, watch time, lead conversions, campaign participation) across all New Media activities.

-Work closely with Content Operations to evaluate content performance and recommend creative or platform optimizations based on data insights.

-Collaborate with Dealer Management to identify dealership-level gaps in execution performance and provide targeted improvement strategies.

-Produce regular performance dashboards, insights reports, and management presentations highlighting trends, opportunities, and risks.

-Establish benchmark KPIs for different content types, campaign formats, and dealer activations, and monitor progress against targets.

-Support A/B testing initiatives, content experiments, and audience segmentation strategies to optimise campaign results.

-Lead post-campaign analysis sessions with internal stakeholders and agency partners, driving a continuous learning and improvement culture.


Job Requirements:

-Bachelor’s Degree in Marketing, Data Analytics, or a related field.

-Minimum 4 years of working experience in digital/media analytics, preferably in fast-paced industries.

-Strong knowledge of new media performance metrics.

-Proficient in tools like Google Analytics, Power BI, or equivalent.

-Experience with real-time data tracking for live streams, short videos, and social platforms.

-Skilled in turning data into insights for campaign and content planning.

-Strong communication and presentation skills.

-Experience leading teams or mentoring analysts.

-Able to collaborate across departments and manage multiple priorities.