The Key Account Manager (Sales Manager) is responsible for managing and growing key accounts, developing strong client relationships, driving sales performance, and ensuring the successful execution of sales strategies and promotional activities. This role focuses on maximizing revenue, increasing market share, and ensuring operational excellence across assigned accounts.



Key Responsibilities

1. Key Account Management

Manage and oversee strategic key accounts, ensuring long-term partnership and sustainable sales growth.

Develop account plans, sales strategies, and business proposals aligned with company objectives.

Conduct regular business reviews with key clients to track performance, address concerns, and identify opportunities.

2. Sales & Revenue Growth

Drive sales performance to achieve monthly, quarterly, and annual targets.

Identify new business opportunities within existing accounts and potential new accounts.

Monitor sell-in, sell-through, and inventory levels to optimize stock allocation and reduce gaps.

3. Promotion & Event Execution

Plan, coordinate, and track sales promotions, marketing campaigns, and in-store activation activities.

Ensure promotional events run smoothly without operational issues or delays.

Collaborate with marketing to execute promotions effectively.

4. Relationship Building

Build and maintain strong relationships with key decision-makers, store managers, and business partners.

Act as the main point of contact for account-related matters, ensuring timely communication and issue resolution.

5. Market & Competitor Analysis

Keep track of market activities, competitor promotions, pricing movements, and new product launches.

Provide insights and recommendations to management based on market trends and customer feedback.

6. Operational Excellence

Oversee in-store execution standards such as display quality, merchandising alignment, and brand guidelines.

Track sales consultants’ performance (where applicable) and work closely with field teams to enhance productivity.

Ensure timely submission of sales reports, forecasts, and account updates.

Monitor planogram compliance, shelf display standards, and brand guidelines.

7. Cross-Functional Collaboration

Work closely with the marketing, supply chain, finance, and retail operations teams to support account needs.

Align internal teams on business plans, promotional calendars, and strategic initiatives.

8.Others

Manage inventory levels to ensure optimal stock availability and minimize overstock or stock-out situations.

Oversee promoters’ performance, scheduling, and daily operations to ensure strong in-store execution and achievement of sales targets.

Stock take is necessary to ensure accurate inventory records, identify any discrepancies or variances, and maintain proper stock control for smooth business operations

Other ad-hoc duties as assigned.