Key Responsibilities

Strategic Leadership
Set the vision, roadmap, and strategic goals for MR.DIY’s Retail Media Network.
Define and drive the CRM strategy, ensuring alignment with broader business objectives.


Revenue Ownership
Own and deliver annual revenue targets and key performance metrics for the retail media business.
Develop and implement monetisation strategies through media sales and CRM activations.

Partnership & Commercial Development
Build strong relationships with top suppliers and brands.
Negotiate and manage strategic advertising packages and sponsorships.

Cross-Functional Collaboration
Work closely with internal teams including Marketing, Procurement, Retail Management, Purchasing Analytics, etc.
Ensure seamless integration of media initiatives with commercial plans and operational execution.

Team Leadership
Lead, mentor, and scale a high-performing retail media sales and operations team.
Foster a results-oriented and collaborative team culture.



Required Qualification & Experience
* Minimum 10 years’ experience in media, trade marketing or digital advertising, in the retail industry
* Strong leadership track record, with experience building and managing cross-functional teams
* Proven success in revenue generation, media sales, or commercial partnerships
* Deep understanding of the retail landscape and supplier engagement models
* Strategic thinker with excellent stakeholder management and communication skills
* Experience in CRM strategy, customer data platforms, or targeted media planning is a strong advantage