What you'll be doing

Analysing customer data to identify and define key customer segments based on their needs, preferences and behaviours

Designing tailored product and service offerings to better serve each customer segment

Developing and executing strategic marketing plans to effectively reach and engage target customer groups

Building and maintaining strong partnerships with key industry players to explore new business opportunities

Monitoring market trends and competitor activities to identify opportunities for innovation and improvement

Collaborating with various departments to ensure a seamless and consistent customer experience

Preparing detailed reports and presentations to communicate insights and recommendations to senior management

What we're looking for

Minimum 5 years of experience in customer segmentation, partnership management or a related field in the banking/financial services industry

Strong analytical and problem-solving skills with the ability to derive meaningful insights from customer data

Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams

Understanding of the banking industry, customer behaviour and emerging trends

Bachelor's degree in Business, Marketing, Finance or a related discipline