The Trade Service/Trade Marketing Manager is responsible for the strategic planning and activation of channel-driven initiatives. You will ensure our Consumer Personal Care brands achieve sales targets through superior merchandising, data-driven category management, and high-impact trade promotions.

Key Responsibilities

1. Trade Marketing & Merchandising Excellence

Merchandising Strategy: Identify channel-specific requirements and set ideal product ranging templates for different store clusters.

Visual Standards: Develop customized merchandising concepts, including Storage Materials (MSM) and Point-of-Sale Materials (POSM).

Maintenance: Build and monitor a database for in-store advertising to ensure visuals are updated and damaged materials are replaced.

Training: Upskill Sales and Merchandising teams on tool usage and shelf maintenance.

2. Category Management & Data Insights

Data Analysis: Use Scan Data (Dunnhumby, Kantar, Nielsen) to map 5-year trends, analyze competitor pricing, and evaluate pack-size performance.

Strategic Reviews: Conduct monthly and quarterly category reviews with key accounts to recommend growth strategies.

Space Management: Use specialized software to create and implement Planograms, ensuring retailers optimize shelf space for our brands.

3. Promotion & Launch Activation

Customized Promotions: Design shopper mechanics (contests, roadshows, sampling) aligned with retailer calendars.

New Product Launches (NPI): Execute launch mechanics and set merchandising guides to ensure new items gain immediate traction.

Stock Management: Forecast and allocate promotion stock and premiums across branches and depots.

4. Monitoring & Future Scopes

KPI Tracking: Conduct market audits and post-mortem analysis on all activations.

Stakeholder Review: Lead monthly meetings with Brand Marketing and Key Accounts to review performance.

Phase II Growth: This role will evolve to include direct Trade Activity Planning and Trade Fund Monitoring.

Requirements

Education: Bachelor’s Degree in Business, Marketing, or equivalent.

Experience: Minimum 5 years in solid Trade Marketing with at least 3 years in Category Management (FMCG industry background is required).

Technical Skills: Must be proficient in Nielsen Space Management software. Strong command of Microsoft Office (Word, Excel, PowerPoint).

Proven track record in translating data insights into actionable business growth.

Excellent presentation and interpersonal skills for stakeholder management.

Strong organizational skills with the ability to manage strict deadlines.