Company :

Sime Darby Industrial Sdn Bhd
Product Group Management – Preventive Maintenance

Cat Filter, Fluid & Battery
TMB Powerlube
Analyze problems and opportunities and recommend marketing strategies to improve sales for the above products.
Formulate and execute merchandizing programs for the above products.
Provide sales and marketing support to branches for the above products.
2. Advertising and Promotion

Liaise with branches & communications department to promote parts campaigns.
3. Liaison with Caterpillar & Exxon

Together with Manager – Product Support (CI & RI), liaise with Caterpillar pertaining to:
Product group management and marketing related issues
Development and implementation of marketing programs
Formulating customer seminars to increase awareness of our merchandizing program activities and to promote product value.
Pricing discounts for specific campaigns/ promotions and when launching new products.
4. Competitive Information

Analyze and report competitive activities
Track and record competitive pricing
Conduct regular analysis of competitor strengths and weaknesses
Work with branches to gather competitive information
5. Parts Pricing

To assist branches on parts pricing issues & ensure the integrity of the pricing are maintained
To assist Manager – Product Support (CI & RI) on parts pricing proposals to customers
6. Cat Care School

Plan/conduct CAT Care Schools/ Product Training for customers/ Product Support Specialists (PSSs) on an as-and-when basis
7. Assist Product Support Marketing department in achieving its strategic goals through business / process improvement initiatives and to assist the branches to achieve their target & monitor performance.

8. To carry out after sales marketing functions or any other duties as instructed by management.