Plan and execute marketing and branding strategies to achieve sales targets

Manage marketing budget, timeline and campaign performance

Analyze market trends, consumer insights and competitors to improve strategies

Coordinate with sales and other departments on promotions and product performance

Oversee creative materials, website content, advertising and online marketing (social media & campaigns)

Handle PR matters, events, sponsorships, loyalty programs and corporate sales

Prepare monthly marketing reports

Build partnerships with external merchants to strengthen brand presence