How success looks like

Driving Category Growth: Lead initiatives to enhance market penetration and attract new users through innovative social commerce strategies.

Creating Tailored Marketing Toolkits: Design effective marketing toolkits for social commerce channels, ensuring organizational enablement is embraced by brand squads and customer teams.

Building a Continuous Growth Engine: Implement strategies that integrate live-ops, creators, affiliates, UGC, and performance loops for sustained monthly growth.

Responsibilities of the role

E-commerce / Social Commerce Content Program

Work with brand team to translate brand guidelines / key message / vectors of superiority / value proposition to highly attractive content relevant to local consumers

Work with agencies to Develop & Mass Produce content / themes w/ high reach & engagement, awareness, consideration, and conversion across the targeted demographics by brand

Create fit-for-purpose toolkits that include copy, digital banners, social media content, eCommerce materials, sampling trials, and in-store activation strategies

Collaborate with local & brand teams to formulate effective promotion and pricing strategies, along with customer and distributor trade terms

Approving Contents for deployment to agencies (need to have a delegated authority from brands to approve)

Budget Tracking

Responsible for MCN & Affiliates Acquisition, Training, and Deployment

Ensuring Right Affiliates / MCN with the right capabilities & capacity are recruited / Acquired for the right brands

Develop the right affiliates / seller organization & incentive structure relevant to each of the brands’ KPIs to maximize affiliates’ ROI & efficiency to maximize sales

Develop capability & Train Affiliates / Sales Force on

Responsible for E-commerce / Social Commerce Governance (across all brands)

Agency, Affiliates, and Program Monitoring & Enforcement

Full Disclosure & Content Safety

Brand Stewardship / Safety / Content Requirements

Develop SOP & conducts training to affiliates / seller on stewardship guidelines

Job Qualifications

3-5 years of experience in E-Commerce, performance media background, performance marketing, or programmatics

Strong strategic thinking and problem-solving abilities, with a track record of driving innovation and brand growth.

Excellent leadership skills with the ability to communicate effectively and work collaboratively within a team environment

Comfortable with rapid experimentation, embracing new ideas and strategies to drive results