Executive, Digital Content Creator

Job Responsibilities:
-Responsible for creating, managing and executing digital content to meet the company's goals of increasing website traffic, social media impressions and engagement.
-Assist in coordinating and managing the brand's social platform (Facebook, Instagram, YouTube, TikTok, XHS, etc).
-Plan the content calendar, produce, and create engaging and creative content for different social media platforms to drive awareness and conversion traffic to brand websites.
-Produce marketing copy that are on brand tone to advertise products on social media and website.
-Create graphics and edit photos to create awareness and interest within our target audience, driving traffic to engage with digital content.
-Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to achieve goals in increasing website traffic, social media impressions and engagements.
-Ensure timely delivery of all deliverable within different campaigns timelines.
-Responsible for developing and executing all social media platform strategies, overseeing content creation and management, coordinating KOC collaborations, and tracking performance through regular reporting and analysis.
-Oversee day-to-day social media activities, including community management and content moderation.
-Track and analyze key social media metrics to measure success, provide actionable insights, and refine strategy for improved performance.
-Ensure that planned content strategy is completed six months ahead of each seasom, aligning with marketing communication topline plans, brand direction, and DNA, while addressing both top and bottom funnel needs.
-Oversee the identification of key products (directional products, slow-moving products) for photoshoots, ensuring the timely delivery of marketing content assets to meet sales and campaign targets.

Job Requirements:
-Bachelor's degree in Marketing, Digital Media, Communications, or related field.
-Minimum of 2 years of experience in digital marketing, social media and content creation.
-Proficient in content management systems, content editing software, and social media platforms.
-Excellent writing and editing skills, with a keen eye for detail and accuracy.
-Ability to work independently and collaboratively in a team environment.
-Experience in the fashion, luxury, or retail industry.
-Creative and strategic thinker with a strong focus on results.
-Exceptional organizational and project management skills.
-Strong analytical and problem-solving abilities.
-Self-motivated and proactive with a positive attitude.