Marketing Manager (Kuala Lumpur - Penang)

Key Responsibilities

Develop and implement comprehensive marketing strategies focused on lead generation, revenue growth, and market expansion

Lead, manage, and develop a high-performing marketing team

Plan and execute integrated campaigns across digital channels, content, and strategic partnerships

Continuously monitor, test, and optimize campaign performance to improve effectiveness and ROI

Collaborate closely with sales teams to align marketing initiatives with pipeline and revenue targets

Track and manage key performance metrics, including leads, CPL, CAC, ROI, and conversion rates

Oversee marketing budgets and ensure efficient allocation of resources

Job Requirements

- 5–8 years of marketing experience with a proven track record in driving growth and results

- Strong leadership capabilities with the ability to balance strategic thinking and hands-on execution

- In-depth knowledge of digital marketing, performance marketing, and conversion funnels

- Highly analytical with strong decision-making skills in a fast-paced environment

- Experience leveraging AI tools to enhance campaign performance and operational efficiency

- Familiarity with marketing automation, data analytics, and AI-driven marketing strategies