Digital Marketing Manager (Kuala Lumpur - Penang)

About the Role
The Digital Marketing Manager is responsible for driving the growth and performance of all digital marketing channels. This role focuses on developing data-driven strategies, optimizing campaign performance, and ensuring digital initiatives contribute directly to lead generation, customer acquisition, and revenue growth.

Key Responsibilities
Develop and execute digital marketing strategies across paid media, SEO, email, and social channels

Build, manage, and optimize conversion funnels to improve user journey and conversion rates

Monitor and analyze key performance metrics, including traffic, leads, conversions, and revenue

Scale high-performing campaigns and optimize underperforming initiatives

Align digital marketing efforts with broader business and growth objectives

Manage marketing tools, platforms, and budgets effectively

Job Requirements
4–7 years of experience in digital marketing with strong performance marketing exposure

In-depth understanding of paid media, analytics, and conversion optimization

Ability to balance strategic planning with hands-on execution

Strong sense of ownership and accountability for campaign performance

Experience using AI tools for content, automation, and campaign optimization

Familiarity with AI-driven personalization and marketing technologies