Channel Marketing Executive

任职资格
Bachelor’s degree in Marketing, Business, Management, or a related discipline.
At least 2–3 years of experience in trade marketing, channel marketing, sales operations,
or a similar commercial support role.
Experience engaging with distributors, OEM partners, or B2B/B2C customers would be an
advantage.
Familiarity with marketing campaign execution, programme coordination, and budget
monitoring.
Strong stakeholder management skills with the ability to work cross-functionally with
Sales, Marketing, Finance, Supply Chain, and Technical teams.
Good proficiency in Microsoft Office applications, particularly Excel; PowerPoint and Word
skills are also required.
Strong communication and presentation abilities, both written and spoken.
岗位职责
Coordinate and support customer-related business processes to ensure smooth
communication between the Sales, Marketing, and other internal teams, enabling better
business opportunities.
Assist in the onboarding process and support the execution of marketing plans across
Global Key Accounts (GKA), OEM partners, and both direct and indirect channels.
Review and analyse sales data such as sell-in, sell-out, and external retail data to identify
distribution gaps, potential risks, and opportunities for growth across assigned customers
and channels.
Plan and implement marketing initiatives for different sub-channels, including tyre
retailers (e.g. Goodyear, Michelin dealers), various customer segments, and B2B/B2C OEM
partners.
Monitor marketing budgets, including SP&A allocations and customer marketing rebates,
ensuring accurate tracking and reporting.
Evaluate the effectiveness and return on investment (ROI) of customer-related marketing
spend used to support commercial deals.
Work closely with Sales and Marketing account managers to assess and support requests
for additional marketing investments.
Execute marketing campaigns aligned with priority sales channels and key SKUs, and
provide performance updates on a quarterly or semi-annual basis.