Retail Marketing, Assistant Manager

What is the role about?

Campaign Development and Execution

Support the development and execution of marketing campaigns (both online and offline) that promote retail products and drive foot traffic.

Coordinate with internal teams and external agencies to create and deliver effective marketing materials, including digital assets, print collateral, and in-store displays.

Assist in managing seasonal and promotional marketing efforts to ensure successful execution within deadlines.

Market Research & Consumer Insights

Conduct ground research on customer behaviours, market trends, and competitor activities to inform retail marketing strategies.

Track consumer trends and suggest new opportunities for customer engagement.

Retail Partnerships & Promotions

Support the management of retail partnerships, including working with key vendors, influencers, and retail chains.

Assist in creating and implementing retail-specific promotional strategies such as discounts, loyalty programs, and seasonal campaigns.

Oversee in-store activation efforts such as product launches, pop-up events, and in-store promotions.

Brand Management

Ensure all marketing materials (digital and physical) are aligned with the brand’s image, voice, and values.

Coordinate with internal creative and merchandising teams to ensure a cohesive in-store and online brand presence.

Assist in managing the visual merchandising strategy for retail locations.

Sales Performance Tracking and Reporting

Track and analyse the performance of retail marketing campaigns, sales initiatives, and promotions.

Generate monthly and ad hoc reports on campaign performance, including KPIs such as sales growth, ROI, and customer engagement.

Suggest changes and improvements based on performance data to achieve marketing goals.

Event Coordination

Assist in the planning and execution of in-store events, product launches, and other retail initiatives.

Coordinate logistics, manage event materials, and ensure smooth execution of events at retail locations.

What we're looking for:

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 3-5 years of experience in retail marketing or a related field. Experience in managing marketing campaigns or retail partnerships is a plus.

Skills:

Strong project management and organizational skills.

Excellent communication, written and verbal, with the ability to collaborate with different teams.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

An analytical mindset with the ability to derive insights from data and make data-driven decisions.

Working Conditions:

Full-time position, based in Petaling Jaya.

Occasional travel to outstations may be required for store visits and events.