Area Sales Manager

Job Responsibilities:

Develop, recommend, and gain Management approval of the annual business plans for total General Trade channel.

Consistent with annual plans, establish monthly and quarterly targets and continually measure progress towards these targets.

Deploy, lead and manage execution of the approved annual business plan for General Trade channel via distributor branch management.

Work closely with Marketing team to ensure a clear understanding of the marketing objectives and New Product Development direction to further develop the business and execution of trade plans in General Trade channel.

Plan and ensure proper execution of promotion activities.

Lead, develop, train and manage distributor General Trade channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.

Evaluate results of sales fundamental and sales promotions plan and recommend, when and where appropriate, on changes deemed necessary.

To plan and execute new product launches to ensure timely execution and high standard of display and shelving activation.

Identify and pursue new business opportunities, including partnerships, distributorships, and strategic alliances.

Maintain a deep understanding of our products/services and keep up to date with industry trends.

Provide accurate sales forecasts and regular reports to management.



Qualifications & Experience:

Degree holder in Business Studies, Marketing or equivalent

5 years of solid experience in FMCG sales and marketing, preferably from leading MNC or distributor environment handling MNC principle.

Experience in General Trade Business and Distributor Management

Aggressive, result oriented and with high personal drive to succeed.

Have strong people and negotiation skills, able to deal effectively with distributors and to execute the sales / marketing plans.