Assistant Marketing Manager (Strategy & Performance)

• Develop and lead the overall marketing strategy, including funnel design, audience targeting, and channel positioning
• Create and execute structured marketing plans with clear KPIs, timelines, and measurable outcomes
• Build and manage a scalable customer database system, including CRM setup, segmentation, and lead lifecycle management
• Design and implement lead generation and nurturing strategies (e.g. email automation, retargeting campaigns, content funnels)
• Monitor and analyze campaign performance across all channels (CTR, CPC, conversion rate, cost per qualified lead, funnel drop-off) and optimize accordingly
• Ensure accurate tracking, reporting, and qualification of leads to maintain data integrity
• Define and refine Ideal Customer Profile (ICP) to improve targeting and campaign effectiveness
• Lead and manage the marketing team, ensuring accountability, performance tracking, and consistent execution
• Establish and enforce marketing processes, including campaign briefs, reporting frameworks, and regular performance reviews
• Optimize channel strategies, including localized marketing approaches and trust-building initiatives
• Plan and execute marketing events (e.g. seminars, webinars), and continuously improve attendance and engagement rates
• Collaborate with headquarters and cross-functional teams to position the company as the preferred local distributor through strong differentiation (e.g. service quality, support, case studies, reviews)