Brand and Public Relations Specialist

Key Responsibilities

1. Brand Management

Implement and maintain SANY brand guidelines to ensure all marketing and communication materials comply with Group brand standards;

Ensure consistency in visual identity, messaging, and tone across all online and offline communication materials;

Support brand localization initiatives tailored to the New Australia Region while maintaining alignment with Group brand strategies.

2. Public Relations & Media Relations

Develop and execute public relations plans to enhance brand exposure and reputation locally and within the industry;

Establish and maintain strong relationships with media outlets, industry associations, and external stakeholders;

Draft and distribute press releases, media statements, leadership speeches, and Q&A materials;

Coordinate media coverage for major company announcements, product launches, project milestones, and Corporate Social Responsibility (CSR) initiatives.

3. Content Development & Corporate Communications

Create and manage internal and external communication content, including press releases, case studies, brochures, presentations, internal newsletters, and corporate updates;

Support internal communications such as employee announcements, company news, and internal campaigns;

Coordinate multilingual content (English / Malay / Chinese) translation to ensure accuracy and professionalism.

4. Digital & Social Media Support

Manage and update company social media platforms in accordance with brand and PR strategies;

Monitor online media coverage, brand visibility, and public sentiment;

Collaborate with internal teams or external vendors to continuously enhance online brand presence and engagement.

5. Events & CSR Support

Support exhibitions, product launches, customer events, press conferences, and major corporate events;

Manage event-related branding materials, media invitations, and post-event publicity;

Assist in planning and promoting CSR initiatives to strengthen the company’s public image.

6. Internal & External Coordination

Liaise with Group Headquarters (China) on brand and PR-related matters to ensure compliance and smooth communication;

Collaborate with Sales, Service, HR, Project, and other departments to identify business highlights and market success stories;

Provide support for crisis communications and emergency response when required.

7. Reporting & Analysis

Track media coverage, PR activities, and brand exposure performance;

Prepare regular brand and PR analysis reports for management review.

Qualifications & Requirements

Education

Bachelor’s degree or above in Marketing, Public Relations, Communications, Journalism, or related fields.

Work Experience

2–5 years of relevant experience in brand management, public relations, or corporate communications;

Experience in industrial equipment, construction machinery, heavy equipment, or B2B industries is an advantage.

Professional Skills

Strong written and verbal communication skills in English; proficiency in Bahasa and/or Chinese is an advantage;

Solid understanding of brand management, public relations, and media operations;

Strong project management skills with the ability to handle multiple tasks simultaneously;

Excellent cross-functional communication and coordination abilities;

Familiarity with social media platforms and basic digital marketing tools