Brand Marketing Executive - Food Service Business Department

Key Responsibilities:
Develop and implement strategic brand and marketing plans to strengthen Ajinomoto’s position in the Food Service and HORECA markets.

Conduct comprehensive market research and data analysis, including competitor benchmarking, sales performance tracking, and consumer trend evaluation.

Manage and execute marketing campaigns, trade activities, and culinary events to enhance brand awareness and engagement.

Collaborate closely with cross-functional teams — including Sales, R&D, Culinary, Production, and Corporate & Business Communication departments — to ensure marketing activities are well aligned with business objectives.

Build and maintain strong relationships with internal and external stakeholders, including distributors, chefs, and key HORECA partners.

Prepare, monitor, and evaluate marketing budgets, campaign reports, and ROI analyses to ensure efficient use of resources.

Support product innovation initiatives through market insight, customer feedback, and performance data.

Ensure brand consistency and compliance across all communication materials, platforms, and activities.

Requirements:
Bachelor’s Degree in Marketing, Business Administration, Food Science, or a related discipline.

2–3 years of experience in Brand Marketing, Food Service, or Food Industry (preferably in seasoning or ingredient categories).

Proven experience in dealing with HORECA channels (Hotel, Restaurant & Catering) is highly advantageous.

Strong analytical and statistical skills with the ability to interpret and translate data into actionable insights.

Excellent communication, coordination, and presentation skills, with the ability to engage various levels of stakeholders.

Demonstrated experience in event planning, culinary promotions, and trade marketing.

Proficiency in Microsoft Excel, PowerPoint, and relevant marketing analytical tools.

Team-oriented, proactive, and capable of managing multiple projects with minimal supervision.