Business Development Executive - Ecommerce

Key Responsibilities
1. Store Operations & Readiness
Ensure product listings are complete, accurate, and visually optimized (images, descriptions, pricing) across all platforms.

Maintain store deco, banners, and promotional assets updated regularly (weekly refresh).

Monitor store ratings, response time, and complaint resolution, ensuring >4.6 rating and <2hr response time.

Coordinate with warehouse/logistics to prevent overselling and ensure timely fulfillment.

2. Campaign & Budget Management
Plan, execute, and monitor platform campaigns (GMV max, mega sales, flash deals, vouchers).

Manage daily ad budgets (TikTok Ads, Shopee Ads, Lazada Ads), add budget timely to meet monthly GMV targets.

Track ROAS and campaign performance, and optimise based on data.

Liaise with platform account managers for campaign slots and support.

3. Affiliate Program Management
Proactively invite and onboard new affiliates for the assigned brand.

Manage sample requests, ensure samples are sent to affiliates and track conversion (sales per sample).

Support affiliates with content briefs, product info, and creative assets to help them produce effective videos.

Segment affiliates by performance (tiered system) and nurture top performers.

4. Reporting & Data Integrity
Prepare daily/weekly/monthly sales reports (GMV, orders, conversion, traffic, ROAS).

Timely key in sales reports into Odoo system on a weekly basis, ensuring data accuracy for finance and inventory teams.

Provide sales forecasts to support inventory planning and budget allocation.

5. Competitor & Market Intelligence
Conduct weekly competitor analysis, monitor pricing, promotions, and best‑selling products.

Identify emerging trends and platform updates to stay ahead.

6. Cross‑functional Coordination
Coordinate with the creative team for campaign assets and store visuals.

Liaise with warehouse/fulfillment team to ensure order handover runs smoothly (especially during peak periods).

Escalate customer service issues (eg refunds, disputes) that impact store rating.

7. Live Streaming Support
Coordinate with live stream hosts (if applicable), schedule sessions, briefing, and ensure stock availability during streams.