Category Manager, MYSG

Position Responsibilities

1. Category Strategy & Product Selection

Develop long-term merchandise and FMCG category strategy.

Identify market trends, customer needs, and whitespace opportunities.

Build annual merchandising roadmap.

Curate product assortment balancing commercial potential, brand fit and customer demand.

Conduct competitive benchmarking and pricing analysis.

Manage product lifecycle from launch to discontinuation.

2. Go-To-Market (GTM)

Lead end-to-end product launches.

Coordinate cross-functional execution with Marketing, Operations, Supply Chain, Procurement and Retail teams.

Develop launch calendars and commercialization plans.

Ensure stores are fully launch-ready.

Monitor launch performance and optimize quickly after launch.

3. Commercial Performance Management

Own merchandise business performance including:

Sales

Revenue

Gross Margin

Sell-through Rate

Average Basket Size

Attachment Rate

Product Mix

Category Contribution

Responsibilities include:

Weekly business review

Performance reporting

Promotion effectiveness analysis

Pricing optimization

Portfolio review

Growth planning

4. Inventory & Demand Planning

Forecast demand for new and existing products.

Partner with Supply Chain to maintain healthy inventory levels.

Optimize stock allocation across outlets.

Reduce stock-outs and overstock.

Improve inventory turnover.

Manage product replenishment planning.

Monitor product expiry where applicable.

5. Retail Merchandising & Customer Experience

Develop merchandising guidelines.

Optimize in-store product placement.

Design retail display concepts.

Improve visual merchandising.

Increase product visibility.

Work with Operations to ensure execution consistency.

Continuously improve customer shopping experience inside stores.

6. Supplier & Product Management

Source new suppliers and products.

Negotiate commercial terms.

Monitor supplier performance.

Ensure product quality standards.

Collaborate on exclusive merchandise development.

Identify innovation opportunities.

7. Cross-functional Leadership

Partner closely with:

Marketing

Operations

Supply Chain

Procurement

Finance

Product Development

Store Operations

to ensure successful execution across the retail business.

8.Business Growth & Continuous Improvement

Identify new retail growth opportunities.

Develop seasonal campaigns.

Recommend assortment expansion.

Explore licensing and collaboration opportunities.

Drive process improvements.

Build scalable merchandising processes as the business grows.





Qualifications and Experience

Bachelor's Degree in Business, Marketing, Retail Management, Supply Chain or related field

5–8 years of experience in Merchandising, Category Management, Buying, Retail Commercial, or FMCG.

Managed 500–1,000+ SKUs

Owned a category with P&L accountability

Experience managing end-to-end product lifecycle.

Experience in retail or FMCG industry preferred.

Experience with merchandise planning or inventory management.

Experience launching new product categories is highly desirable.

Preferred industries:

Retail

FMCG

Convenience Store

Lifestyle Retail

Consumer Goods

Coffee Chain

Modern Trade

E-commerce

Category Management

Technical Skills

Merchandising Strategy

Product Selection

Demand Forecasting

Inventory Planning

Commercial Analysis

Retail Analytics

Financial Modelling

Pricing Strategy

Supplier Management

Excel / Google Sheets

Commercial mindset

Leadership Competencies

Strong analytical thinking

Customer obsession

Excellent stakeholder management

Strong project management

Structured problem solving

Data-driven decision making

High ownership

Bias for action

Detail-oriented with strong execution capability