Chapanda）Marketing

What you'll be doing：

Develop and execute strategic marketing plans (annual, monthly, quarterly) for the Malaysian market. Collaborate effectively with franchise partners, monitor campaign performance, and adapt strategies to meet varying market demands.

Drive store sales objectives through integrated marketing initiatives, ensuring alignment of brand exposure, customer engagement, and sales conversion. Leverage local market insights and cultural nuances to develop impactful marketing programs from concept to execution.

Establish and manage community and membership operations, focusing on private domain user growth, retention, and conversion. Achieve targets for customer acquisition, activation, and loyalty within company-defined KPIs.

Create, curate, and optimize content for key social platforms (e.g., Xiaohongshu, TikTok, Instagram), including timely response to trends and data-driven iteration. Monitor channel performance, analyze user engagement, and track舆情 to inform content strategy.

Lead hot-store and hero-product campaigns in Malaysia. Develop creative, locally resonant marketing concepts and support their implementation through effective tactical planning and media placement to maximize store and product visibility.

What we're looking for：

Bachelor's degree or higher.

Fluency in both Chinese and English.

Familiar with major social media platforms; experience with Xiaohongshu,Tiktok, Instagram, and Facebook is a strong plus.

Experience in integrated marketing planning/execution in Malaysia, with knowledge of local media buying, ad placement, and performance advertising. Must understand platform-specific restrictions, guidelines, and trending tactics.

Understanding of franchise business models—including branding, product strategy, and operations. Ability to generate creative ideas for brand growth. Passion for the beverage industry and ability to thrive in a fast-paced setting. Relevant industry experience is preferred.

A lifestyle and food enthusiast who enjoys exploring new stores. Strong consumer insight with the ability to identify pain points and improve customer engagement and service experiences.

Excellent team player with strong cross-functional communication skills. Responsible, result-driven, and aligned with brand values. Capable of delivering high-quality outcomes under tight deadlines.