Content cum Social Media Executive

Key Responsibilities:
-Monitor TikTok and Instagram trends, interpret insights, and propose innovative content ideas.
-Confidently appear on camera and direct others during shoots, ensuring smooth, professional execution.
-Film, edit, and finalize videos using CapCut or Adobe tools.
-Create motion graphics, basic animations, and visual content using Canva, Illustrator, and Photoshop.
-Craft captions and copy that match audience tone and engagement objectives.
-Assist in editing UGC (user-generated content) and collaborate with the PR department to create polished, efficient UGC videos.
-Participate in campaign planning and support campaign shoots to bring creative ideas to life.
-Manage content calendars, track deadlines, and ensure timely delivery of all content.
-Collaborate with internal teams and external partners to maintain brand consistency.
-Analyze content performance and suggest improvements based on engagement metrics.

Requirements:
-Proficient in using design tools including Canva, Adobe and Photoshop.
-Experienced in video editing, primarily using CapCut.
-Basic motion graphics and animation skills using CapCut and/or Adobe tools.
-Basic copywriting skills with a clear understanding of audience tone, behavior, and engagement.
-Familiarity with TikTok and Instagram trends and analytics is a plus.
-Portfolio showcasing consistent social media posting is a bonus.
-Experience working with brands is a plus.