Content Producer

Key Responsibilities
Research & Topic Development

Identify relevant automotive topics for Malaysian car owners

Research pricing trends, depreciation patterns, and trade-in practices

Analyse consumer misconceptions and industry behaviours

Gather supporting data and references

Narrative Structuring

Develop clear episode outlines:

Hook

Context

Hypothesis

Investigation

Findings

Practical Takeaways

Maintain factual and credible tone

Video Editing & Post-Production

Edit long-form YouTube videos (8–15 minutes)

Extract and adapt short-form versions for social media

Add subtitles and simple graphics where required

Ensure clean, professional pacing

Content Adaptation

Ensure consistency across YouTube and short-form platforms

Understand differences between long-form authority content and short-form engagement

Requirements
2–5 years experience in media production, journalism, digital content, or related field

Strong research and analytical skills

Proficiency in video editing software (Premiere Pro, Final Cut, DaVinci Resolve or equivalent)

Structured thinking and attention to detail

Strong written and spoken English (BM is a plus)

Comfortable working closely with senior management

Not Suitable For
Influencer-style content creators

Meme-heavy social media editors

Trend-focused TikTok strategists

Pure marketing copywriters