Content Strategist & Creator Lead

Key Responsibilities

Plan and execute content strategy across Instagram, TikTok, and XHS

Create end-to-end content (concept, scripting, shooting, editing, posting)

Develop content for both organic and paid channels (Meta Ads / TikTok Ads)

Translate product offerings and campaigns into engaging content formats

Monitor content and ad performance (engagement, reach, conversions)

Optimise and iterate content based on performance data

Maintain a consistent brand voice and visual direction

Requirements

2–5 years of experience in content creation, social media, or related roles

Strong understanding of short-form content (TikTok, Reels, XHS)

Experience or familiarity with paid ads (Meta / TikTok)

Hands-on experience in content production (shooting and editing)

Good understanding of content performance metrics

Able to work independently in a fast-paced environment

Preferred Qualifications

Experience in e-commerce, retail, or product-based industries

Comfortable appearing on camera is an added advantage

Familiarity with tools such as CapCut, Adobe Creative Suite, etc.

Basic Mandarin proficiency (for content/platform understanding) is a plus

Why Join Us

Opportunity to lead and shape the company’s content direction

Hands-on role with real impact on business growth

Fast-growing and dynamic working environment

Exposure to both creative and performance marketing

Application Instructions

Interested candidates are encouraged to submit:

Resume

Portfolio or links to past content (TikTok / Instagram / XHS / ads)