Digital Campaign & Marketing Executive

Industry: Computer Printer Manufacturing
Location: Selangor, Malaysia
Good Remuneration Salary Package and Benefits

Job Responsibilities:

Plan, build, and execute regional and local B2B and B2C digital campaigns across Southeast Asia to generate MQLs and drive e-commerce sales.

Manage marketing lead scoring, segmentation, and qualification processes using Salesforce Pardot (Marketing Cloud Account Engagement, Email marketing automation platform).

Collaborate with inside and field sales teams to manage MQLs and monitor lead funnel performance.

Manage paid media budgets and campaigns across platforms like Social Media Ads, Google Ads, LinkedIn, Meta, and Programmatic.

Track, analyse, and report on key campaign KPIs (CPL, CAC, ROAS, conversion rates), and continuously optimise performance.

Coordinate with in-country marketing teams to localise campaign messaging, assets, and strategies, and partner with regional business units for alignment.

Collaborate with and manage external agencies to ensure the high-quality and timely delivery of campaign projects.

Requirements:

Bachelor's degree in Marketing, Communications, IT or a related field.

2-3 years of hands-on experience in digital campaign management, lead generation and email marketing automation exposure (preferably using Salesforce Cloud Marketing Account Engagement or equivalent such as HubSpot,Marketo).

Strong understanding of B2B and B2C buyer journeys, with experience managing multi-country campaigns and coordinating with local teams.

Experience managing digital campaigns across multiple countries and coordinating with local teams.

Proven track record in performance marketing, including paid search and paid social.

Data-driven professional proficient in analytics tools (e.g., Google Analytics) with the ability to translate insights into optimisation actions.

Excellent project management skills.