Digital Marketer

Key Responsibilities
-You will be responsible for the following:
-Facebook Ads Execution & Maintenance
-Independently set up, adjust, and manage Campaign / Ad Set / Ad structures
-Execute testing, optimization, and scaling activities based on given directions
-Ad Copy & Creative Execution
-Write or optimize ad copy according to campaign objectives
-Assist in organizing creative testing logic and results
-Basic Data Analysis & Reporting
-Monitor key metrics such as CPC, CPL, and conversions
-Compile performance data regularly to support optimization decisions
-Course & Campaign Advertising Support
-Assist in running ads for Webinars and promotional campaigns
-Ensure tracking links, forms, and pixels are functioning properly
-Continuous Optimization & Growth
-Adjust ad structures based on testing results
-Gradually improve understanding of conversion logic and marketing funnels

What We Are Looking For
-Must-Have Requirements
-Minimum 1-2 year of hands-on Facebook Ads experience (real ad accounts)
-Strong understanding of ad structures (Campaign / Ad Set / Ad)
-Ability to independently set up, adjust, and perform basic optimizations
-Comfortable working with data and making adjustments based on results
-Good Chinese communication and writing skills

If you have not run real Facebook ads, please do not apply.

Nice-to-Have (Not Mandatory)
-Experience in knowledge-based products, online courses, or course sales
-Exposure to basic sales funnels or email marketing
-Experience with other advertising platforms such as TikTok or Xiaohongshu