Digital Marketing and E-commerce Executive

Key Responsibilities
1. Strategy & Brand Growth
-Develop and execute the annual digital marketing and e-commerce strategy aligned with Artelia’s brand direction and business goals.
-Strengthen Artelia’s online brand presence and positioning as a curator of luxury tableware and lifestyle craftsmanship.
-Plan and lead seasonal campaigns (CNY, Raya, Christmas, Gifting Seasons, Launch Events).
-Manage and maintain Artelia.com and brand microsites for seamless user experience and conversion.

2. E-Commerce Management
-Oversee daily operations of marketplace platforms (Shopee, Lazada, TikTok Shop, Zalora, etc.).
-Coordinate product listings, pricing, inventory updates, and platform campaign participation.
-Analyse marketplace data to optimise pricing, assortment, and conversion performance.
-Work closely with warehouse and logistics teams to ensure smooth order fulfilment and after-sales service.

3. Digital Marketing & Advertising
-Plan, execute, and monitor paid campaigns (Google Ads, Meta Ads, TikTok Ads) to drive qualified traffic.
-Oversee SEO, SEM, email marketing, and remarketing initiatives for Artelia’s website.
-Develop monthly marketing calendars integrating social content, paid media, and live commerce.
-Collaborate with media and influencer partners for content and brand collaborations.

4. Team Leadership
-Manage and guide a small team including:
-Social Media & Brand Marketing Executive
-E-Commerce Admin / Marketplace Executive
-External creative or media agencies
-Provide clear direction, KPIs, and performance reviews.
-Foster a results-oriented, brand-aligned culture within the digital team.

5. Reporting & Analytics
-Track, analyse, and report on key performance metrics: website traffic, conversion rate, ROAS, GMV, campaign performance, and engagement rate.
-Provide monthly executive summaries and improvement plans.
-Monitor competitors and market trends to identify opportunities.

Key Requirements
Education & Experience
-Bachelor’s Degree in Marketing, E-Commerce, Business, or related field.
-5–8 years of experience in digital marketing and/or e-commerce (luxury, fashion, lifestyle, or retail industry preferred).
-Proven track record of managing online stores and digital campaigns that deliver measurable sales results.

Skills & Competencies
-Strategic thinker with hands-on ability to execute campaigns end-to-end.
-Proficient in Shopify/WooCommerce, Shopee & Lazada Seller Centre, Google Analytics, Meta Business Suite, and TikTok Ads Manager.
-Strong understanding of SEO, SEM, and paid media optimisation.
-Data-driven mindset with strong analytical and reporting skills.
-Excellent communication, presentation, and leadership abilities.
-Strong aesthetic sense aligned with luxury branding standards.

Preferred Attributes
-Passion for design, craftsmanship, and lifestyle brands.
-Experience working with or marketing premium consumer products.
-Ability to balance creativity with commercial accountability.
-Collaborative, resourceful, and proactive personality.

Key Performance Indicators (KPIs)
-Monthly & quarterly online sales (GMV) growth
-Website traffic, conversion rate, and ROAS improvement
-Brand engagement & follower growth across social media
-Marketplace performance ranking & campaign ROI
-On-time delivery of campaigns and content calendar execution