Digital Marketing & E-Commerce Senior Executive

Key Responsibilities

Manage daily social media operations by uploading content across Instagram, Facebook, TikTok, and XiaoHongShu (XHS), ensuring all posts are scheduled and published on time according to the marketing calendar.

Coordinate with internal teams on advertising-related matters, including ad budget top-ups and campaign support to ensure continuity.

Handle e-commerce operations across Shopee, TikTok Shop, and the company website by updating daily sales reports, monitoring order status, and resolving delivery or system-related issues.

Respond to customer inquiries across social media, e-commerce platforms, and email, ensuring timely, accurate, and professional communication aligned with brand standards.

Maintain and update product listings, ensuring all product information such as pricing, descriptions, and visuals are accurate and up to date.

Support TikTok Shop onboarding, verification processes, and backend tasks including product setup and customer Q&A management.

Manage mobile app operations by tracking daily membership growth, coordinating UI updates and campaign themes, and ensuring all in-app content aligns with ongoing promotions.

Assist in app ordering setup and coordinate menu updates with relevant stakeholders when changes occur.

Support customer-related app issues such as OTP verification by following internal SOP and coordinating with the relevant team.

Coordinate with website developers or vendors to ensure the website is updated, maintained, and functioning properly.

Assist in system coordination including POS-related matters and ensure internal documentation and reports are properly maintained.

Liaise with logistics partners, manage invoice verification and submission processes, and ensure timely payment to avoid operational disruption.

Maintain and update Google Business listings to ensure accurate outlet information and online presence.

Prepare and develop creative briefs for every campaign and design request, working closely with the creative team to ensure artwork direction, objectives, format, timeline, and messaging are clearly communicated before production.

Support overall marketing campaign execution by following up on deliverables such as content production and ensuring all timelines are met.

Requirements

Diploma or Degree in Marketing, Business, or related field.

At least 1–3 years of experience in Digital Marketing, E-Commerce, or Social Media management.

Familiar with Shopee, TikTok Shop, website backend, and major social media platforms.

Strong organizational skills, detail-oriented, and able to manage multiple tasks simultaneously.

Good communication and coordination skills, with the ability to work independently.



Preferred Qualifications

Experience in F&B or retail industry will be an added advantage.

Basic knowledge of Excel or Google Sheets for reporting purposes.

Experience in mobile app or loyalty system management is a plus.