Digital Marketing Executive

What you'll be doing

Social Media Management
-Plan, manage, and publish content across Facebook, Instagram, and other social media channels.
-Develop monthly social media calendars and creative briefs aligned with brand direction.
-Coordinate visual content creation (photo, video, and design) with internal teams and vendors.
-Engage followers and respond to comments or messages professionally.
-Monitor competitors’ activity and stay updated on digital trends.

Advertising & Data Optimization
-Manage Meta Business Suite and Ads Manager for campaign setup, targeting, and performance tracking, including the oversight of multiple advertising accounts or agency-managed accounts.
-Review, approve, and provide strategic feedback on agency-proposed campaign plans, media buys, and creative assets.
-Ensure compliance of all agency-managed campaigns with brand guidelines, legal requirements, and budget constraints.
-Analyze ad performance data (CTR, CPC, CPA, ROAS) and optimize audience, creative, and budget allocations across both in-house and agency-managed campaigns.

Growth & Analytics
-Identify growth opportunities and digital trends for audience expansion.
-Track key social metrics, analyze results, and suggest optimization strategies.
-Use analytics tools (Meta Insights, Google Analytics, etc.) to measure marketing effectiveness.
-Collaborate with sales and design teams to align digital efforts with business goals.

What we're looking for
-Degree in Marketing, Communications, or related field.
-2–3 years of hands-on experience in social media management and paid advertising.
-Proficient in Meta Business Suite & Ads Manager.
-Excellent copywriting skills and creative content planning ability.
-Strong analytical mindset — able to read data, derive insights, and execute improvements.
-Familiar with managing Facebook, Instagram, YouTube, and Xiaohongshu (XHS).
-Good command of English and Mandarin; Bahasa Malaysia is a plus. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
-Experience growing beauty businesses in brands/enablers in marketplaces (incl demonstration of successful cases)
-Bonus: Experience with Google Ads, SEO/SEM, or influencer marketing.