DIGITAL MARKETING EXECUTIVE

Core Responsibilities

Website & Channel Management: Update hotel websites, optimize content for booking engines, and ensure accuracy across online travel agencies like Booking.com or Expedia.

Social Media & Content: Create photos, videos, and posts for platforms like Instagram and Facebook, and engage with online guest reviews.

Paid Advertising & SEO: Run search engine ads (Google Ads) and use search engine optimization (SEO) tactics to boost organic web traffic.

Email & Campaigns: Build targeted email newsletters for room deals, spa packages, and dining promotions.

Analytics & Reporting: Track key performance indicators (KPIs) using tools like Google Analytics to measure campaign success.

Requirements & Skills

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: 1 to 3 years of hands-on digital marketing experience; hospitality background is a strong plus.

Technical Skills: Proficiency in Google Analytics, Meta Business Suite, content management systems (CMS), and basic design tools like Canva.

Communication Skills: Proficiency in spoken and written Chinese & English is required for this position.