Digital Marketing Executive

About us

Standard Language Centre is a dynamic and progressive educational institution in Malaysia specializing in quality, flexible, and affordable language training and cultural development programmes. Driven by our motto, "Non quantitas, sed qualitas" (Not quantity, but quality), we deliver high-impact language courses to thousands of students, professionals, and corporate clients across the nation.

We are committed to fostering a supportive learning environment where innovation, collaboration, and excellence thrive, while creating a workplace where talent is nurtured and professional growth is encouraged.

Role Overview

We are looking for a creative and analytical Digital Marketing Executive to join our team in Ampang. You will be responsible for building our brand presence, executing digital ad campaigns across social media channels, and driving student acquisition strategies.

Key Responsibilities

• Digital Marketing Campaigns: Plan, execute, and track performance for online marketing campaigns to generate qualified leads and drive student enrolment.

• Social Media Management: Manage day-to-day operations across company social media channels (Facebook, Instagram, TikTok, Rednote/Xiaohongshu, Google Ads).

• Content Creation & Video Editing: Produce engaging graphics, short-form videos (Reels/TikToks), and written content for promotional materials and social channels.

• Advertising & Budget Optimization: Monitor ad spend efficiency, test creative variations, and continuously optimize campaigns for higher ROI.

• Brand Development: Ensure consistent brand voice, visuals, and messaging across all physical and digital platforms.

Requirements

• Education: Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field.

• Experience: Minimum 2 years of relevant experience in digital marketing or social media management.

• Technical Skills:

o Proven experience managing Facebook, Instagram, TikTok, Rednote (Xiaohongshu), and Google Ads.
o Proficiency in graphic design (e.g., Canva, Photoshop, Illustrator).
o Hands-on experience with video editing tools (e.g., CapCut, Premiere Pro).


• Soft Skills:
o Strong content writing, copywriting, and communication skills.
o Creative mindset with data-driven decision-making abilities.