Digital Marketing Executive

Key Responsibilities:

Develop and implement end-to-end digital marketing strategies to drive brand awareness, customer engagement, and lead generation.

Oversee campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising

Design, and maintain our social media presence.

Measure and report the performance of all digital marketing campaigns and assess goals (ROI and KPIs).

Identify trends and insights and optimize spend and performance based on these insights.

Brainstorm new and creative growth strategies through digital marketing.

Work closely with internal teams such as sales, product development, and customer service to align digital marketing efforts with overall business goals.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Build and maintain strong relationships with external vendors, agencies, and partners to leverage their expertise and resources for campaign execution.

Stay updated on the latest digital marketing trends, emerging technologies, and best practices.



Requirements:

Proven experience in digital marketing or similar roles.

Excellent understanding of digital marketing concepts and best practices.

Experience with B2C social media (including Facebook, Instagram, TikTok, XiaoHongShu), email campaigns, and SEO/SEM.

Knowledge of web analytics tools

Skills in creative content creation and management.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Proficient in spoken and written Chinese to communicate effectively with Chinese & China customers.



Qualifications:

Minimum Diploma in Marketing, Advertising, Communications, or a related field is preferred.

Minimum of 2 years of relevant experience (negotiable based on skill and experience level).



Benefits:

Flexible working hours.

Opportunities for career growth and professional development.

Work-from-home options (subject to company policy).