Digital Marketing Executive

Key Responsibilities:
1.Content Creation & Management
oCreate engaging content for various digital platforms, including social media, the company website, and email campaigns.
oAssist with the management and update of content on the website, ensuring it reflects the latest project updates, company services, and client success stories.
oCollaborate with internal teams to generate relevant content based on current projects and client needs.
2.Social Media Management
oAssist in managing and posting on the company’s social media profiles (e.g., LinkedIn, Facebook, Instagram).
oEngage with followers, respond to inquiries, and help increase online community engagement.
oMonitor social media trends, competitors, and relevant industry conversations to inform content strategies.
3.SEO & SEM Support
oSupport the implementation of SEO strategies to improve the website’s organic search rankings.
oAssist with keyword research and on-page optimization, including meta descriptions, title tags, and content adjustments.
oHelp manage paid search campaigns (Google Ads, Facebook Ads), monitor performance, and optimize for better ROI.
4.Email Marketing
oAssist in creating and executing email marketing campaigns to nurture leads, share updates, and promote services.
oManage email lists and segmentation to ensure targeted and personalized communications.
oAnalyse open rates, click-through rates, and other metrics to improve email marketing effectiveness.
5.Analytics & Reporting
oAssist in tracking digital marketing metrics using Google Analytics, social media insights, and email performance reports.
oGenerate regular reports on campaign performance, website traffic, and audience behaviour to inform future strategies.
oHelp analyse data and provide insights on areas for improvement in digital marketing efforts.
6.Ad-Hoc Marketing Support
oAssist in organizing and executing online campaigns and promotions to drive brand awareness and lead generation.
oCoordinate digital marketing efforts with offline marketing activities to ensure a consistent brand message across all channels.
oStay updated on digital marketing trends and tools to continually improve marketing tactics