Digital Marketing Executive

Key Responsibilities
AI-Powered Content Creation
Utilize generative AI tools to develop engaging marketing content, including videos, visuals, and digital assets.

Create platform-specific content tailored for Instagram, TikTok, Facebook, LinkedIn, and YouTube.

Support content ideation and production through AI-assisted creative workflows.

Explore new AI tools and technologies to enhance content quality and efficiency.

Digital Campaign Management
Execute end-to-end digital marketing campaigns, from planning and content preparation to publishing and performance tracking.

Coordinate content development, editing, scheduling, and campaign deployment.

Ensure all marketing materials are aligned with brand guidelines and campaign objectives.

Marketing Automation & Process Improvement
Research and implement AI and automation solutions to improve marketing productivity.

Support the automation of content workflows, reporting processes, and daily marketing operations.

Identify opportunities to enhance efficiency through technology-driven solutions.

Digital Trend & Innovation
Stay updated on the latest social media trends, platform changes, and AI developments.

Test new content formats, creative approaches, and digital marketing strategies.

Provide recommendations to improve audience engagement, reach, and brand visibility.

Performance Analysis & Reporting
Monitor and analyze campaign performance, content engagement, and audience behavior.

Optimize content strategies based on insights, platform algorithms, and performance data.

Prepare reports with actionable recommendations for continuous improvement.

Requirements & Qualifications
1–2 years of experience in digital marketing, content creation, or related fields.

Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or equivalent.

Hands-on experience with AI content creation tools and digital marketing platforms.

Experience managing social media channels and executing online campaigns.

Experience in video editing or content production is an added advantage.

Familiarity with Generative AI tools such as Midjourney, ChatGPT, Runway, HeyGen, and Adobe Firefly.

Proficiency in creative tools such as Adobe Creative Suite, Canva, CapCut, or Premiere Pro.

Good understanding of social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.

Exposure to automation tools such as Zapier or n8n is an advantage.

Core Competencies
Creative mindset with strong storytelling and content development skills.

Analytical thinker with the ability to interpret data and optimize performance.

Strong communication, coordination, and project management skills.

Adaptable and eager to learn new digital trends and technologies.

Detail-oriented with strong execution and problem-solving abilities.

Collaborative team player with a growth mindset.

Work Schedule
Standard working hours.

5 working days per week.

Benefits
EPF & SOCSO.

Medical benefits.

Exposure to AI-powered marketing tools and emerging technologies.

Career growth opportunities in digital marketing, innovation, and branding.