Digital Marketing Manager (FMCG)

Key Responsibilities
Paid Media Ownership
-Plan, manage and optimise paid ads across Meta, TikTok, Google and marketplaces-
-Develop campaign structure, audience strategy, and budget allocation
-Run structured creative testing and scale winning ads
-Monitor performance and take fast action on underperforming campaigns

Funnel & Conversion System
-Improve website and landing page conversion flow (Shopify / PDP / checkout)
-Optimise product pages, offers, bundles and promotional mechanics
-Manage retargeting flows (view content, add to cart, abandon checkout)
-Identify drop-off points and improve conversion rates

Data Analysis & Performance Control
-Track and analyse key metrics: ROAS, CAC, AOV, CVR, CTR
-Provide performance insights and action plans, not just reports
-Identify reasons behind performance fluctuations using data
-Continuously test and optimise for better efficiency and scalability

Online Campaign Planning
-Plan monthly promotional campaigns and sales activities
-Align campaign mechanics with business targets and inventory plans
-Support launch strategy for new products and seasonal pushes

Content & Creative Direction for Ads
-Guide content team on ad angles, hooks and performance-driven creatives
-Brief designers and creators based on campaign goals
-Ensure creatives match funnel stage

Requirements
-4–6 years experience in digital performance marketing.
-Proven hand-ons experience in managing paid ads on Meta, TikTok and/or Google.
-Hands-on experience handling monthly ad budgets and scaling campaigns
-Strong understanding of full marketing funnel.
-Experience optimising website conversion flow (Shopify)
-Able to analyse and make decisions based on ROAS, CAC, AOV, CVR, CTR and other key metrics
-Experience planning and executing online campaigns and promotional mechanics
-Ability to brief creative teams with clear performance-driven direction
-Strong problem-solving mindset: able to identify performance issues and take action
-Comfortable working in a fast-moving, test-and-optimise environment