Digital Marketing Specialist

The Digital Marketing Specialist is responsible for driving growth through online paid and organic channels, optimising campaigns, analysing data, and scaling high-performing strategies. You will focus on SEO and performance marketing, leveraging paid media channels such as Google Ads, Meta Ads, Tiktok Ads, and other platforms while implementing SEO strategies to meet business goals and objectives.

Key responsibilities include:

Plan, execute, and manage performance-driven campaigns across channels like Google Ads, Meta ads, Tiktok ads, and other display networks

Set up, monitor, and optimise paid search and social campaigns to maximise performance

Collaborate with the design team to develop high-quality, engaging, and conversion-focused creative assets

Perform A/B testing on ads, landing pages, and conversion funnels to improve KPIs such as CPL, CPA and ROAS

Use tools like Google/Meta Ad Manager, Google Analytics, and other attribution platforms to track performance

Manage marketing budgets effectively, allocating spend across channels to maximise ROI

Analyse campaign data regularly to identify trends and create performance reports with insights and recommendations for improvement

Present campaign performance and strategies to stakeholders, providing actionable recommendations for scaling successful campaigns

Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software

Conduct on-page and off-page SEO to improve organic search rankings and drive traffic

Perform keyword research, SEO audits, and site optimisations to enhance visibility and lead generation

Develop SEO-optimised blog posts and content pages

Monitor and analyse SEO performance and stay updated on search engine algorithm updates

Conduct research on market trends, audience behaviour, and competitors to refine campaign strategies


Qualifications:

Bachelor's degree in Marketing, Communications, or a related field

More than 3 years of experience in digital marketing; prior experience in the EdTech/Education industry or agency experience will be an added advantage

Proficiency in tools such as Google Ads, Google Analytics, Google Search Console, Facebook Ads Manager, and Tiktok Ads

Strong understanding of SEM, SEO and social media strategies

Excellent communication, analytical, and project management skills

Good understanding of the Singapore education landscape is required

Strong command of written English