Executive, Cards Product

JOB REQUIREMENTS:

-Support the development and rollout of Digital wallets ie Apple Pay enablement

-Prepare approval papers and contribute to campaign execution

-Partner with sales, digital, and tech teams to drive acquisition through online and offline channels

-To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank’s cards product is aligned to industry or better than industry.

-Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.

-Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.

-Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.

-Drive acquisition campaigns and work closely with sales team to ensure Cards Business acquisition target is achieved.

-Review the guide when it comes to marketing programs, materials and review SOP updates related to units’ manual from time to time.

-Ensure compliance with BNM, cards schemes and the Bank’s guidelines and requirements including marketing programs / campaign for credit card products /partnership.

-Ensure product information and collaterals are accurate and up to date at all relevant communication channels.

-Contribute to concise communication materials with strong verbal and written communications such as deck-writing / presentation skills.

-Conduct competitors’ analysis to keep abreast with market /industry.


ADDITIONAL JOB DESCRIPTION:

-Assist in crafting innovative digital propositions and seamless onboarding experiences to ensure the targets set by Management is achieved.

-Involvement in card product development activities from pre-product launch up to the launch of the product.

-Drive and create campaigns that increase the awareness on AFFIN Credit Card/-i.

-Execute Cards Business strategies that grow market share and brand’s reputation, improve customer experience and manage card growth


JOB REQUIREMENTS:

-Bachelor’s degree.

-Preferably 1–2 years of working experience in retail banking products; experience with credit cards is an added advantage.

-Strong presentation and interpersonal skills, with proficiency in Microsoft Excel, Word, and PowerPoint.

-A team player who can work independently with minimal supervision.

-Fluent in both spoken and written Bahasa Malaysia and English.