Executive - Marketing (Advertising & Promotion)

Assist in developing, implementing, and monitoring integrated marketing campaigns across various channels to promote products, services, and brand awareness.

Create marketing content for various channels including social media, email marketing, print materials, and websites.

Manage and optimize digital platforms including website, social media, and online advertising to drive customer footfall, traffic, customer acquisition and engagement.

Conduct market analysis, customer surveys, and competitor research to identify new trends and opportunities.

Use data-driven insights to refine marketing strategies and target customers segmentation.

Develop engaging and informative content for marketing materials, blog posts, social media updates, and email campaigns.

Assist in upholding and strengthening the brand identity across all marketing materials and platforms and ensure compliance with brand guidelines.

Support the planning and execution of promotional events, product launches, health campaigns, and community outreach activities.

Identify, establish and maintain strategic partnerships with suppliers for marketing sponsorships collaboration based on campaign objectives and target audience.

Collaborate with cross-functional teams, external agencies, brand partners, vendors, and stakeholders to ensure seamless marketing initiatives and event execution.

Monitor and analyze the performance and effectiveness of marketing efforts and make data-driven recommendations for improvements.

Any other duties as and when assigned from time to time.