Key Account Manager (FMCG)

PRINCIPAL ACCOUNTABILITIES

Understand market environment (financial climate/trends/competitors) and lead Annual JBPs, quarterly business review and business progress update for assigned customers.

Develop and implement processes and strategies (local go-to-market strategies, sales strategies and customer strategies) for assigned customers to ensure achievement of sales objectives.

Manage business discussion / negotiations, including trading terms, trade conditions, etc. to facilitate effective sales agreements to achieve sustainable business growth and profitability.

Manage and monitor assigned customer A&P trade fund/TTA based investment according to annual allocation to ensure efficient usage of resources, where applicable.

Manage sales projection (sell-in and sell-out), stocks forecast and stocks holding. Evaluate trends and devise business output to support strategic business growth and profitability. Propose for warehouse / clearance sales’ opportunity to reduce short expiry stocks

Build and strengthen relationships with customers and endeavor to be customers’ preferred business partner in achieving sustainable business growth and profitability.

Provide market insights and category/product trend with actionable recommendations for strategic business optimization for assigned customers.

Provide trade activation post-evaluation analysis for review of improvement and action plan for out of plan (if any).

Manage the merchandisers itinerary, day to day operation and ensure sufficient stocks and proper planogram of Company’s product at the shelf.

Work collaboratively cross functionally with marketing, supply chain, customer care, client management etc. to ensure effective communication and implementation.