Manager, FP&A - Brand

Key Responsibilities:

Brand Responsibilities

-Provide Finance Director and Brand team on brand performance and marketing expense (MaEx) (including key franchises) analysis in a practical and timely manner.

-Provide Brand financial performance insights through scenario and sensitivity analysis per category or article level.

-Go-in margin analysis and modelling with close collaboration with MOPs and Demand planning

-Understand category performance through PVM analysis to identify R&O and impact on margins.

-Partner with the Brand Head to deliver MaEx annual plan, budget, and forecast, and drive rigor on accuracy of marketing spend.

-Collaborate with brand team and SEA FP&A on regular MaEx reporting and analysis (E.g. actuals and forecast)

-Support assessment on commercial effectiveness of SWB investments and impact on markdown and margins.

-Perform ROI analysis on marketing spend for Brand investment decision support.

-Develop engaging reporting tools and enhance reporting capabilities on category management.

-Plans and controls the Brand team OOH incl. but not limited to PEX, T&E, etc

-Collaborate with country team and SEA Demand Planning team in terms of alignment between the monthly IBP and RFC process, ensures consensus between Brand and Sales forecasts

-Liaise with NTP and support the brand team with negotiations for marketing spend.

-Support in ad-hoc brand reporting and analysis per business needs.


FP&A Responsibilities

-Shared responsibility of consolidation of regular FP&A reporting (assumption tracker, OOH breakdown, etc) ensuring accuracy and submission in a timely manner.

-Perform analysis on forecast and actuals to provide insights on FP&A reporting deliverables.

-Shared responsibility for preparation of standard Finance slides.

-Responsible for corporate overheads, on the buildup of details including phasing.


Support in developing tier 1 & 2 reports / dashboards for ongoing performance tracking and decision making.


Key Relationships:

-Finance Director

-Channel Heads

-Country SLT

-Commercial Team

-eCom Team

- Cross functional teams

-Finance peers in the country, SEA, EM and Global

-GBS


Knowledge, Skills and Abilities:

-Strong commercial and business acumen with prior omnichannel experience.

-Proven analytical and critical thinking skills with capability to leverage data to unlock insights.

-Great written and verbal communication skills with ability to engage stakeholders across Global, Regional, countries and cross functions.

-Has high attention to detail and accuracy while working with strict reporting deadlines.

-Excellent organizational skills, good time management skills and ability to multitask and prioritize different requests.

-Solid and sound knowledge of accounting and financial principles.

-Advanced Microsoft Office Skills, particularly Excel, PowerPoint and Word.

-Prior experience with SAP, PowerBI and MicroStrategy is a plus.


Requisite Education and Experience / Minimum Qualifications:

-University degree or above.

-Member of an internationally recognized professional accounting body preferred.

-At least 7 years of broad-based finance experience with progressive responsibility in industry leading companies (Retail/FMCG).