Marketing Executive

Content & Social Media Management
-Create, post, and manage content on XiaoHongShu, TikTok, and Instagram.
-Write post in Chinese that resonates with our target audience.
-Stay on top of social media trends, memes, viral content, and Gen Z culture.
-Monitor content performance and provide insights to improve engagement and conversion.

KOL & Influencer Management
-Spot and connect with content creators who align with our brand.
-Manage influencer outreach, collaborations, and gifting campaigns.
-Maintain strong relationships with creators from first contact to long-term partnerships.
-Assist with PR lists, timelines, and creator contracts.

Marketing & Campaign Support
-Assist in executing annual and quarterly marketing strategies
-Analyse market trends, competitor activities, and audience insights for growth opportunities.
-Help manage events, pop-ups, and other brand showcases.
-Source and coordinate with external professionals: creative agencies, freelancers, KOLs, live hosts, models.
-Assist with website sales and ad hoc marketing duties.