Marketing Executive

Key Responsibilities

• Assist in planning and executing digital marketing campaigns ads on platforms such as Google, Facebook, and TikTok

• Manage and update the company’s social media accounts with engaging content

• Monitor, analyze, and report the performance of digital marketing campaigns using analytics tools

• Manage and maintain website content, ensuring accuracy and basic SEO practices

• Support SEO and SEM initiatives to improve website traffic and search engine rankings

• Develop marketing materials for online and offline use to support brand awareness and sales activities

• Coordinate with internal teams or external agencies on visuals, videos, and promotional content

• Ensure brand messaging and visuals remain consistent across all marketing channels

• Respond to online enquiries, comments, and messages to support customer engagement and experience

• Support customer engagement initiatives through campaigns, promotions, and marketing activities

• Assist with marketing campaigns, promotions, and brand activities

• Conduct basic competitor research and market monitoring

• Support exhibitions, roadshows, and promotional events when required



Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.

• 1–2 years of relevant experience in digital marketing or branding.

• Basic experience in website management and marketing analytics tools (e.g. Google Analytics) is an advantage

• Proficient in Microsoft Office (Word, Excel, PowerPoint)

• Familiarity with e-commerce platforms or digital advertising tools is a plus

• Detail-oriented with good communication and problem-solving skills, and a willingness to learn