Marketing Senior Executive / Executive

Job Description
-Brand Strategy Leadership: Co-develop brand positioning and yearly marketing plans with the Brand Manager to strengthen market leadership for GATSBY or MOIST DIANE and drive sustainable share growth.
-Integrated Marketing Campaigns: Lead the development and execution of 360° marketing campaigns—from insight to execution—across digital, influencer, in-store, and media touchpoints with creative and media agencies.
-Consumer & Market Insight: Drive deep understanding of target segments (including young male consumers for GATSBY or beauty-conscious consumers for MOIST DIANE) through social listening, data analytics, and market research.
-Innovation & Business Opportunity: Work closely with global and local product development teams to identify and evaluate new product or marketing opportunities, ensuring relevance to local needs and growth potential.
-A&P & Profitability Management: Manage brand A&P budgets efficiently, balancing topline growth and cost efficiency while maintaining brand equity and consumer loyalty.
-Cross-Functional Collaboration: Partner with global branding, product development, sales, and trade marketing teams to ensure strong alignment and execution excellence.
-Mentorship & Leadership: Support and guide junior marketing team members, fostering collaboration, creativity, and continuous learning within the team.

Requirements
-Experience: 4–6 years (Senior Executive) or 2–3 years (Executive) in brand marketing within the FMCG industry (personal care, beauty, or lifestyle brands preferred).
-Campaign Management: Proven experience leading integrated marketing campaigns and managing agencies.
-Business Acumen: Strong ability to connect marketing investment with sales and profit outcomes.
-Strategic Thinking: A creative thinker with strong analytical, communication, and project management skills.
-Culture Fit: Self-motivated, independent, and passionate about building brands that inspire confidence and individuality.