Regional Marketing Executive

Responsibilities
Marketing & Operations

Planned and executed localized marketing strategies and activities, including roadshows, carnivals, seminars, campaigns, and promotional events.

Developed and managed marketing communication materials (POSM) such as brochures, leaflets, buntings, and posters.

Coordinated with internal departments and centers to ensure smooth execution of marketing initiatives.

Liaised with external vendors, partners, and media for campaign support and collaborations.

Managed both Above-the-Line (ATL) and Below-the-Line (BTL) advertising activities.

Conducted market research and competitor analysis to support strategic planning.

Created and proofread marketing content and promotional copy.

Collected patient feedback, testimonials, and conducted surveys to improve service quality.

Administrative & Reporting

Prepared and analyzed reports to track marketing performance and effectiveness.

Managed data collection, analysis, and database accuracy.

Assisted in marketing budget planning and expense tracking.

Coordinated logistics for marketing events and activities.

Documented marketing activities through photo and video collection.

Gathered insights on local customer behavior and provided feedback to headquarters.

Presented weekly updates virtually and attended bi-monthly meetings with headquarters.

Customer Service (Secondary Role)

Utilized Salesforce CRM system for customer data management and tracking.

Handled patient registration, data entry, and record updates.

Managed appointment scheduling and patient check-in/check-out processes.

Responded to walk-in inquiries and handled incoming calls professionally.

Assisted doctors with administrative and basic operational support.

Working Hours

Tuesday – Saturday: 8:30 AM – 6:00 PM

Sunday & Monday: Off days

If required to work, follow operational hours

Replacement off day will be provided

Job Requirements

Degree in Marketing

Must have own transport and be willing to travel

Proactive and innovative

Additional Requirements

May be required to work on rest days and public holidays (if needed)

Must be willing to:

Travel (local and outstation)

Participate in company and marketing activities, including roadshows

Support other branches as needed

Attend training sessions and meetings

Work schedule is subject to approval by the Regional Center Manager (RCM)