Sales Executive

Key Responsibilities
1. Prospecting & Lead Generation
- Identify potential restaurant and F&B customers within assigned markets or territories.
- Prospect restaurants, cafes, bars, cloud kitchens, food courts, franchises and multi-location F&B businesses.
- Generate your own leads through cold calling, WhatsApp, LinkedIn, referrals, networking and restaurant visits.
- Identify restaurant owners, founders, managers and other decision-makers.
- Build and maintain a consistent pipeline of qualified prospects.
- Follow up marketing-generated and company-provided leads promptly.
2. Customer Meetings & Product Demonstrations
- Contact prospects and arrange online or face-to-face meetings.
- Understand the prospect's current restaurant workflow and operational challenges.
- Identify issues involving menu management, ordering, POS, kitchen operations, payments, reporting and multi-location management.
- Present CIBUS according to the customer's actual business needs.
- Conduct professional CIBUS product demonstrations.
- Explain product capabilities in simple, business-focused language.
- Communicate the benefits of CIBUS rather than simply listing software features.
3. Sales & Closing
- Manage opportunities from initial contact through demo, proposal, negotiation and closing.
- Prepare and follow up on proposals and quotations.
- Handle common customer questions and sales objections.
- Maintain regular communication with prospects throughout the decision-making process.
- Negotiate within approved commercial guidelines.
- Work with the Business Development Manager on larger or more complex opportunities.
- Achieve agreed monthly and quarterly sales targets.
4. Sales Administration & CRM
- Record leads, activities, meetings and opportunities accurately in CRM.
- Maintain clear next actions for every active opportunity.
- Provide regular pipeline updates to the Business Development Manager.
- Follow up consistently with prospects.
- Maintain accurate customer and opportunity information.
- Provide feedback on lost opportunities, competitors and customer requirements.
5. Market Engagement
- Visit restaurants and F&B businesses to introduce CIBUS.
- Build relationships with restaurant owners and operators.
- Attend relevant F&B exhibitions, networking events and industry activities when required.
- Develop referrals from existing contacts and customers.
- Build knowledge of the Malaysian restaurant technology market.

Job Requirements
Sales Executive
- Minimum 1–3 years of B2B sales/business development experience preferred.
- Comfortable with cold calling, prospecting and meeting new customers.
- Confident communicating with business owners and managers.
- Able to conduct product presentations after training.
- Strong follow-up and relationship-building skills.
- Target-oriented and willing to generate your own leads.
- Comfortable using CRM and digital communication tools.
- Good command of English and Bahasa Malaysia. Mandarin or other Malaysian languages/dialects are an advantage.
- Willing to travel locally and visit restaurant prospects.