Sales & Marketing Executive

Key Responsibilities
1. Digital Marketing & Brand Management
-Social Media Ecosystem: Manage and grow our presence on LinkedIn, Facebook, and Instagram. This includes daily posting, community engagement, and responding to inquiries.
-Content Strategy: Develop and maintain a monthly content calendar that aligns with our brand voice and promotional goals.
-Asset Creation: Design high-quality visual content (graphics, short-form videos/Reels, and banners) using tools like Canva or Adobe Express.
-Performance Analytics: Monitor and report on social media metrics (reach, engagement, conversion) to refine and improve our digital strategy.
-Email Marketing: Assist in drafting and distributing newsletters or promotional emails to keep our existing client base engaged.

2. Sales & Lead Generation
-Active Prospecting: Research and identify potential clients through LinkedIn, industry directories, and networking.
-Outreach & Lead Gen: Execute cold outreach via email, social selling, or phone calls to introduce our services and book discovery meetings.
-Lead Qualification: Vet incoming inquiries to ensure they meet our ideal client profile before moving them through the sales funnel.
-CRM Management: Maintain an accurate and up-to-date database of prospects and client interactions (using [Insert CRM Name] or Excel).
-Competitor Intelligence: Keep a pulse on competitor activities and market trends to identify new niches and sales opportunities.

3. Support & Representation
-Sales Collateral: Assist in creating pitch decks, proposals, and brochures to support the sales process.
-Client Testimonials: Coordinate with satisfied clients to gather testimonials or case studies for marketing use.

Requirements & Qualifications
-Experience: 1–3 years of experience in Marketing, Sales, or a similar business development role.
-Social Media Savvy: Strong understanding of LinkedIn (B2B), Instagram, and Facebook algorithms and best practices.
-Communication: Must be fluent in English with exceptional written and verbal communication skills; ability to write engaging copy and deliver professional pitches.
-Tech Skills: Proficiency with design tools (Canva), CRM software, and basic office suites (Google Workspace/Microsoft 365).
-Mindset: Proactive, self-motivated, and resilient. You are comfortable working toward targets and managing multiple deadlines.