SEAI Regional Marketing Associate Director

Key Responsibilities

· Develop and execute strategic business plans aligned with therapeutic area and brand strategies to achieve sales growth and volume objectives.

· Shape the therapeutic area strategy and priorities for SEA and India, engaging Health Decision Makers, KOLs, and Healthcare Providers.

· Coach and develop commercial capabilities within the team to ensure consistent execution and positive business results.

· Identify and coordinate resources, monitor operating expenses, and maintain key relationships to achieve growth and profitability targets.

· Elevate commercial strategies to high-performance, outcomes-focused approaches while fostering diversity and inclusion.

· Leverage next-generation analytics and market insights to inform strategic decisions.

· Collaborate cross-functionally to ensure alignment with global and regional objectives.

· Accountable for development and delivery of TA business and brand strategy, driving brand performance and patient outcomes.

· Inspire, lead, and develop high-performing marketing teams in markets to embrace innovation, customer obsession, and compliance.

· Coach teams to deliver compelling value propositions, segmentation, messaging, and multi-channel campaigns.

· Evaluate marketing-team effectiveness to ensure optimal strategy, brand positioning, and resource allocation.

· Drive execution of marketing strategies and lifecycle management for key TA assets, including launch readiness and optimization.

· Develop multi-year launch playbooks covering commercialization, regulatory alignment and market access considerations to support launch readiness

· Shape and influence commercial best practices and drive innovative initiatives for therapy-area brands.

· Maintain deep understanding of external environment and customer needs to evolve engagement models.

Qualifications

· Bachelor’s Degree required; Master’s Degree or MBA preferred.

· Minimum 8 years of experience in Sales, Marketing, or Marketing Management within pharmaceutical, biotech, medical device, or healthcare industry.

· At least 5 years in Marketing Management or Commercial Excellence/Analytics function.

· Minimum 3 years of experience managing and leading teams strongly preferred.

· Experience in Oncology or related therapeutic areas preferred.

· Deep understanding of key stakeholders within SEA region.

· Ability to travel up to 50%, including overnights and weekends as needed.

· Collaborative communication and cross-functional leadership skills.

· Expertise in market access strategies, go-to-market planning, and brand positioning.

· Strong analytical and data-driven decision-making capabilities.

· Experience in oncology or speciality portfolio management and product lifecycle strategies.

· Ability to lead complex projects and deliver measurable outcomes.

Location

Primary Location: South East Asia (SEA)

Key Deliverables

· Cross Functional Leadership to support cluster TA Strategy and guide local TA commercialization plan with clear milestones, budgets, and ROI expectations.

· Marketing capability development plan and evidence of completed trainings, playbooks, and toolkits.

· Launch readiness milestones for TA assets transitioning from NPP; on-time launch execution.

· Brand performance indicators: market share growth, revenue trajectory, and asset acceleration metrics.

· Cross-functional alignment and governance artifacts (plans, reviews, dashboards).

Required Skills:

Preferred Skills:

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management {+ 2 more}