Search Engine Optimization

Key Responsibilities

* Develop and execute SEO and SEM strategies to improve website visibility, traffic, and lead generation.
* Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
* Manage and optimise Google Ads campaigns, including Search, Display, Shopping, Performance Max, and YouTube Ads.
* Perform on-page SEO optimisation, including meta tags, headings, internal linking, URL structure, and content optimisation.
* Monitor website performance and conduct technical SEO audits to improve search engine rankings.
* Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and business objectives.
* Plan, execute, and optimise paid search campaigns to maximise ROI while managing advertising budgets effectively.
* Track, analyse, and report campaign performance using Google Analytics, Google Search Console, Google Ads, and other digital marketing tools.
* Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve conversion rates.
* Monitor industry trends, search engine algorithm updates, and competitor activities to recommend continuous improvements.
* Work closely with internal teams and external agencies to ensure successful implementation of digital marketing initiatives.
* Prepare regular performance reports with actionable insights and recommendations to achieve marketing objectives.
* Ensure all SEO and SEM activities align with brand guidelines and overall marketing strategies.
* Perform any other duties and responsibilities assigned by Management from time to time.