Senior Marketing Executive

What You’ll Do

Develop and execute B2C marketing strategies across retail stores and e-commerce platforms (Shopee, TikTok, Shopify)

Manage and optimize e-commerce channels to drive traffic, conversion, and revenue growth

Plan and execute campaigns, promotions, and product launches across online and retail channels

Select and manage platform-specific promotions aligned with overall marketing goals

Ensure consistency in pricing, messaging, and branding across both online and offline touchpoints

Monitor and analyze campaign performance, using data-driven insights to optimize results

Coordinate with internal teams to ensure smooth and timely campaign execution

Support development of marketing materials (catalogues, in-store visuals, digital content)

Identify and collaborate on partnerships (brands, KOLs, affiliates) to support campaign reach and visibility

Conduct market research to understand customer behavior, trends, and opportunities

Present marketing strategies and performance reports to management

What We’re Looking For

Bachelor’s Degree in Marketing, Business, or related field

Proven experience in B2C marketing, especially in retail and e-commerce

Strong understanding of e-commerce platforms (Shopee, TikTok, Shopify) and retail marketing

Experience executing campaigns that drive sales and customer engagement

Creative thinker with strong awareness of consumer trends and content strategies

Confident communicator; comfortable on camera is a plus

Analytical and data-driven mindset

Strong project management and multitasking skills

Able to work in a fast-paced, deadline-driven environment

Independent, proactive, and a team player

Why Join Famsy

Be part of a growing brand in retail and e-commerce

Opportunity to drive end-to-end B2C marketing initiatives

Dynamic and collaborative team environment