Senior Marketing Executive/Marketing Executive

Job Responsibilities:
Marketing Strategy & Campaign Management:

Develop and implement marketing plans to support the launch of new products, seasonal promotions, and ongoing brand growth.

Create innovative campaigns that align with the brand’s identity and values, while appealing to target demographics.

Oversee the execution of marketing campaigns across multiple channels (e.g., digital, print, social media, in-store promotions).

Collaborate with cross-functional teams (sales, product development, design) to ensure consistency across all marketing touchpoints.

Brand Management:

Manage the brand’s positioning and ensure it resonates with target audiences.

Maintain and enhance brand guidelines, ensuring consistency in visual identity, messaging, and tone.

Monitor and assess brand performance, making recommendations for adjustments to meet business objectives.

Market Research & Consumer Insights:

Conduct market research to understand consumer preferences, industry trends, and competitor activity.

Analyze sales data and customer feedback to identify opportunities for marketing improvements and product innovations.

Stay up-to-date with food and beverage industry trends, emerging technologies, and consumer habits.

Digital & Social Media Marketing:

Plan and execute digital marketing strategies, including social media campaigns, email marketing, and influencer partnerships.

Manage the social media accounts, including content creation, community management, and performance analysis.

Optimize digital marketing efforts to increase online visibility, engagement, and conversion rates.

Budget & Financial Management:

Develop and manage marketing budgets to ensure efficient use of resources and achievement of goals.

Track and report on marketing spend, making adjustments to campaigns as necessary.

Collaboration & Partnerships:

Build relationships with external partners, agencies, and influencers to enhance brand visibility.

Negotiate contracts with vendors and third-party marketing agencies.

Collaborate with the sales team to ensure marketing initiatives align with sales goals and drive revenue growth.

Event Planning & Promotions:

Organize and manage promotional events, product tastings, trade shows, and other brand-building activities.

Coordinate with key stakeholders for the successful execution of events and campaigns.



Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).

3 years or and above of experience in marketing, preferably within the food and beverage industry.

Preferred language(s): Mandarin, English & Bahasa Malaysia to effectively communicate with our diverse client base and stakeholders.

Strong understanding of consumer behavior, market trends, and digital marketing techniques and also passion for food and beverage industry trends

Proven track record in developing and executing successful marketing campaigns.

Experience with social media platforms, email marketing tools, and digital advertising.

Creative thinking, problem-solving abilities, and strong attention to detail.

Excellent written and verbal communication skills.

Ability to work under pressure and manage multiple projects simultaneously.

Knowledge of food safety regulations and the ability to work within compliance standards (optional but preferred).

Applicants must be willing to work in Taman Perindustrian Putra, Puchong (Nearby Taman Mas).



Benefits:
Competitive salary + performance bonus

Staff discounts on bakery products

Creative, supportive work environment

Career growth opportunities